Research Office

ULAB Publication and Research Database






Book Chapter















Research Areas: Marketing

Ahmad A.F.W. and Panni F.A.K.
Green Marketing Strategy: A Pedagogical View
Consumerism in Business and Marketing: Concepts and Practices
Year: 2014
Hossain, S. & Sakib, M.N.
Impact of Social Media Marketing on University Student's Brand Loyalty
International Journal of Marketing and Business Communication
Year: 2016
Choudhury, N.
Analysis of Factors Influencing E-WOM Credibility
International Journal of Marketing and Business Communication.
Year: 2017
Baten, A.
How E-Commerce is Transforming in Bangladesh?
Australian Journal of Business, Social Science and Information Technology.
Year: 2016
Baten, A.
How International and Local Clothing Brands are Emerging in Bangladesh and What Impacts Consumers are Making in This Transition.
Asian Business Review.
Year: 2017
Shil, S.
Rural Marketing Strategy and Bottom -of- the-Pyramid (BoP) Models in the Emerging Markets Bangladeshi Perspectives

Year: 2015
Choudhury, N., Shahid, T.S.
Understanding the Consumer Behavior and Shopping Preferences in Relation to Superstores in Bangladesh
International Conference on Business and Management (ICBM 2017)
Year: 2017

Research Areas

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.